Chef Paul Restaurant
Retail Marketing for Chef Paul Restaurant
Before and After Retail Marketing Work
Project Overview
Creation and development of branding around the restaurant. We created the business name and the branding name (Chef Paul Restaurant), the logo, the menu, t-shirts, website, the social networking pages, Outdoor Storefront, the illuminated sign as well as the entire interior design of the restaurant, domain names and server for website creation...
Objective:
Increase customer foot traffic, improve brand visibility, and boost in-restaurant and online orders through targeted retail marketing strategies.
Project Goals: - Drive a 20–30% increase in local customer visits over 3 months. - Improve social media engagement and online presence. - Promote new menu items and seasonal offers.
Increase customer foot traffic, improve brand visibility, and boost in-restaurant and online orders through targeted retail marketing strategies.
Project Goals: - Drive a 20–30% increase in local customer visits over 3 months. - Improve social media engagement and online presence. - Promote new menu items and seasonal offers.
Key Components:
1. Local Branding
- In-store signage and table marketing materials
- Branded packaging, Business Card, Logos, T-shirts, Sheet Stickers, Menu, Plastic Bags, Print, Delivery bags, Window posters, Tabletop Banners and loyalty cards
2. Digital Marketing
- Social media campaigns (Instagram, TikTok, Facebook)
- Google My Business optimization
- Email promotions and SMS alerts
3. Partnerships & Collaborations
- Cross-promotions with local shops or events
- Sponsored tastings at nearby offices or stores
4. Customer Engagement
- Launch of a loyalty program
- Review and referral incentives
- Community-focused events (e.g., family night, live music)
5. Performance Tracking
- Weekly foot traffic and sales monitoring
- Engagement metrics from online platforms
- Customer feedback and survey data
1. Local Branding
- In-store signage and table marketing materials
- Branded packaging, Business Card, Logos, T-shirts, Sheet Stickers, Menu, Plastic Bags, Print, Delivery bags, Window posters, Tabletop Banners and loyalty cards
2. Digital Marketing
- Social media campaigns (Instagram, TikTok, Facebook)
- Google My Business optimization
- Email promotions and SMS alerts
3. Partnerships & Collaborations
- Cross-promotions with local shops or events
- Sponsored tastings at nearby offices or stores
4. Customer Engagement
- Launch of a loyalty program
- Review and referral incentives
- Community-focused events (e.g., family night, live music)
5. Performance Tracking
- Weekly foot traffic and sales monitoring
- Engagement metrics from online platforms
- Customer feedback and survey data
The Website
Our website design process typically involves the following steps:
Getting to know our new customer: This phase involves gathering information on the needs and requirements of the prospective customer, as well as studying the target audience, the competition and industry trends. Then, we determine the website's objectives, scope and desired functionalities.
Planning: At this stage, our design and development team draws up a site map, or website structure, describing pages, content and navigation. He also creates wireframes - simple, low-fidelity visual representations of the site layout - to test and refine the user experience.
Design UI/UX: The designer creates high-fidelity mock-ups that reflect the visual design of the website, including the color palette, typography and images. Accessibility, responsiveness and performance must also be taken into account during this phase.
Development: During this final phase, the website code is written and implemented. This stage also includes testing for functionality, user experience and cross-device and cross-browser compatibility.
Getting to know our new customer: This phase involves gathering information on the needs and requirements of the prospective customer, as well as studying the target audience, the competition and industry trends. Then, we determine the website's objectives, scope and desired functionalities.
Planning: At this stage, our design and development team draws up a site map, or website structure, describing pages, content and navigation. He also creates wireframes - simple, low-fidelity visual representations of the site layout - to test and refine the user experience.
Design UI/UX: The designer creates high-fidelity mock-ups that reflect the visual design of the website, including the color palette, typography and images. Accessibility, responsiveness and performance must also be taken into account during this phase.
Development: During this final phase, the website code is written and implemented. This stage also includes testing for functionality, user experience and cross-device and cross-browser compatibility.
Delivery Apps
We have signed and launched the restaurant at African Dishout, DoorDash, Grubhub and UberEats platforms for deliveries.
Square POS system
Installation of credit and debit card payment systems (POS system, Point of Sale for Restaurants) of Square.
Social Media
We created the social networks for the restaurant
