How can you tell if your SEO is failing?
How can you tell if your SEO is failing?
The basic principle of SEO is to improve your website's ranking and responsiveness. Optimizing your website for SEO means creating a page that will score higher in the search algorithm. So it's easy to tell if your SEO isn't working as intended.
To get a clear picture, the best solution is to analyze the indicators on different systems. The results will probably be identical, but similar, which will give you a better understanding of your SEO strategy.
The basic principle of SEO is to improve your website's ranking and responsiveness. Optimizing your website for SEO means creating a page that will score higher in the search algorithm. So it's easy to tell if your SEO isn't working as intended.
To get a clear picture, the best solution is to analyze the indicators on different systems. The results will probably be identical, but similar, which will give you a better understanding of your SEO strategy.
Your organic traffic is declining
If there is one word to describe SEO, it is “growth.” With a good strategy, your organic traffic should increase over time. This means gaining new users and retaining your visitors.
Evaluate your content
If you neglect content, you cannot expect effective SEO. Google prioritizes user experience, and if you don't provide useful content, you cannot expect to appear on the first page. Analyze your competitors' content and check whether they use long or short texts. If they offer long texts, you can't publish a 300-word article and expect it to be effective.
If you neglect content, you cannot expect effective SEO. Google prioritizes user experience, and if you don't provide useful content, you cannot expect to appear on the first page. Analyze your competitors' content and check whether they use long or short texts. If they offer long texts, you can't publish a 300-word article and expect it to be effective.
How to Know If Your SEO Is Broken?
Analyze your changes
Do you remember the last time you changed your SEO strategy? If the answer is no, your SEO is probably failing. In SEO, the only constant is change. Google is constantly changing its algorithm, and you need to adapt to it. Follow the latest trends and updates, familiarize yourself with the changes made by Google, and act accordingly.
Use Free Ranking Tools
These free tools can help you with keywords by investigating your competitors. After the diagnose, you will know exactly if there is anything you need to change or not. You can try with SEMrush, Moz or Ahrefs but keep in mind that their free versions are very limited.
These free tools can help you with keywords by investigating your competitors. After the diagnose, you will know exactly if there is anything you need to change or not. You can try with SEMrush, Moz or Ahrefs but keep in mind that their free versions are very limited.
So, here are several ways to determine if your SEO is failing. After all, there is only one question that matters: can I see results? If it takes you too long to answer that question, your SEO is probably failing and you should devote a little more time to it. If you are unsure about what to do, we recommend that you contact us. At Summit Digital, we will ensure that we create an effective SEO campaign that will improve your website's visibility and strengthen your brand awareness.
